I’m a confident & enthusiastic London-based Product Designer who always puts the user front & centre of all design decisions. With 7 years experience designing apps, responsive websites & web-based tools, I enjoy creating & testing products to ensure users find them intuitive, useful and seamless to use.

Time working on large scale client-side digital products, & agency-side for bespoke apps for clients has given me broad experience in presenting work to internal stakeholders & external clients. I’ve worked in sectors such as eCommerce, hospitality, sports, media, and publishing. This varying experience has given me a breadth of knowledge in designing for a huge range of users.

My preferred process of pattern-library driven product design has helped me work efficiently within agile development teams, building prototypes rapidly and testing them early, and my practical UX & CSS experience enables me to collaborate effectively with the various teams throughout the product development process.


  • UI/UX design
  • User testing & iteration
  • Persona development
  • Design workshop facilitation
  • Web & mobile design
  • Mentoring of designers
  • Client presentation skills
  • Sketch, Adobe CC, Zeplin, Axure, Balsamiq
  • HTML5 and CSS3
  • Prototyping (InVision/Principle)


iRiS Apps - Senior UI Designer

Mentored two midweight designers & defined processes for the design team to work within agile scrum teams. Worked on a mixture of native & hybrid mobile & tablet apps for a range of luxury hotel brands.

  • Hotel Brand App - mobile app: Lead UI Designer - Creation of a white label hotel app that provides hotel room booking, hotel discovery and in-stay services. Presented weekly to client throughout the design process.
  • Waldorf Astoria - mobile/tablet app: Lead UI Designer - TV Guide, room controls, softphone, room service ordering.
  • Order flow redesign: Lead UI Designer - Alignment of the ordering process across the various iRiS apps. Worked closely with UX Designer, providing feedback on wireframes & observed user testing. Designed flagship app & then advised other UI Designers on implimentation on other iRiS apps.
  • RFP pitch work: Lead UX/UI Designer - created UX/UI concepts to be included in RFP documents, as required by the business.

Ticketmaster - Senior Digital Designer

Worked closely with UX Designers & Front End Developers (agile scrum team) across various projects. Accountable for 3 of the responsive Ticketmaster sports and resale ticketing products.

A large part of this role was observing regular usability testing and then iterating on the UI based on the findings.

  • Rugby World Cup 2015: Ticketing site design for the multiple phases of RWC ticket sales.
  • tmPrime: Responsive white-label ticketing application, to be used by multiple Premier League football clubs. Defined UI style guide & pattern library.
  • Get Me In: Responsive redesign of the ticket selection page. Designed mobile-friendly interactive seat map for intuitive selection of tickets.

talkSPORT & Sport Magazine - Digital Designer

Sole digital designer for talkSPORT and Sport Magazine.

  • tS responsive redesign: I took the project from initial concepts and wireframes, right through to full design, and front-end coding of the responsive CSS.
  • tS iPhone app: Designed the new interface and styling for the talkSPORT iPhone app.
  • tS responsive email templates: Designed and coded the template for the biweekly newsletter.
  • tS social content: Involved in the daily content-generation sessions every morning, I then rapidly generated visuals to be posted on social media the same day.
  • Sport Magazine iPad app: Produced the weekly HTML5 iPad edition of Sport Magazine.

Dennis Publishing - Online Designer

Part of the Marketing Design team - created microsites, HTML emails, and Flash ads for over 20 Dennis titles (The Week, Men’s Fitness, Maxim & Auto Express).


Drop me an email at chrisfirth1986@gmail.com, or call me on 07720 651881.